Thursday, November 7, 2019

WineTalent Classifieds: Hospitality Coordinator in Santa Barbara AVA

WineTalent is working with our Santa Barbara client to find a Hospitality Coordinator.  

About the company:  Our client is an estate winery dedicated to crafting wines of
the highest distinction. The winery focuses on discovery,
excellence and quality. They have the extraordinary opportunity
to produce world-class Cabernet-based wines in keeping with the
luxury wineries of Bordeaux and Napa Valley. We are
looking for a Hospitality Coordinator to join the Direct to
Consumer Team on a full-time basis, Tuesday thru Saturdays. A
critical aspect of the role is delivering an exceptional visitor
experience, world- class customer service and superlative wine
education to guests at the estate.

About the Job Responsibilities:
• Welcome and engage guests by demonstrating the highest degree of genuinely friendly customer service standards.
• Educates and schedules members and perspective customers who are calling to coordinate appointments for private tasting experiences.
• Perform all aspects of private tasting
Provide members with a private tasting experience including tour and tasting, setup, restock wine, wipe down tables, bus and wash glasses, enter orders into POS system and fulfill onsite orders.
• Build long-lasting relationships with the Santa Barbara County wine community and wine industry, acting as a Brand Ambassador to promote the Estate.
• Understand POS program to process sales and shipping orders. Vin65 experience is a plus.
• Coordinate, support and attend winery offsite dinners and events. Some overnight travel required.

About the Requirements:
• Strong desire to provide superior customer service and cultivate client relationships.
• Strong attention to sales and administrative detail.
• Self-motivated with the ability to multi-task numerous projects at one-time.
• Outgoing, sales-oriented, engaging and energetic personality.
• WSET Level 1, preferred.
• Exemplary interpersonal communication skills.
• Ability to educate guests about wines in an engaging and relatable way.
• Experience and/or comfort with selling and promoting a luxury, premium priced wine

• Team player with enthusiastic outlook and creative mind.
• Previous tasting room, sales & hospitality or wine retail experience.
• Be 21 years of age or over.
• Work evenings, weekends and holidays.
• Lift 40 lbs repeatedly.
• Sit at a desk for long periods of time and stand for long periods of time.

 About WineTalent: WineTalent is a wine industry focused recruitment company. We work closely with our clients and our job seekers to find the right fit of talents, experience and work environment. All inquiries will be kept strictly confidential.

WineTalent: The Right People for the Job

Wine Label Design Survey Insights

The team over at Iron Design recently sent me this interesting infographic about Consumer Perceptions of Wine Label Design.  

Think about when you last purchased a bottle of wine. Maybe it was for a dinner party, a get-together with friends, or a night-in with the spouse. Let’s say you walked into the store with somewhat of a game plan; in search for a domestically grown red wine in the price range of $12-15. Now, what happens next? What guides us to pick up the 2 or 3 bottles that catch our eye? Better yet, what are the deciding factors that help make our decisions of which one to take home? Well, it turns out the answer is hiding in plain sight; wine labels. A survey from 2016 found nearly 80% of consumers say their wine purchases are based mostly on the label. So the question becomes: what is it about wine labels that help influence our purchase decision, and what are some things wineries can feature on their next label to cater to the wants and needs of wine shoppers?

These are the exact questions answered by a recent wine label design study conducted by Iron Design, a creative marketing and branding agency based in Ithaca, NY. They served up four distinctly different wine label designs to survey respondents and asked about their perceived taste, price, and purchase behavior based on the label alone. They also asked respondents to rank the importance of wine label components ranging from the vintage to whether the wine had a unique name. The results were interesting.  One finding that stood out to me was the how well the ‘Classic’ label performed (92%) on the ‘Would you purchase this wine?’ question, while only 58% of respondents said they would purchase the ‘Modern & Colorful’ label. Turns out the loud and colorful labels designed to turn heads are being outperformed by classic & elegant labels that consumers know (& seem to love). Take a look below at an infographic highlighting the rest of the discoveries from this wine label design study. Enjoy!

Tuesday, September 24, 2019

Getting into the Wine Industry: 2019 Redux

The most popular post on my blog is Getting into the Wine Industry that I posted back at the end of 2010.  With over 9,000 views of that post, I've gotten a great response over the years, and also have learned about a lot of successful transitions into the wine biz that the post facilitated.  Recently, a finance professional reached out to get a bit more personalized information on that.  Here's his query, along with my answer for today's job market.

Hi Amy,

I hope this note finds you well.  After spending 15 years in finance across various industries (wine/alcohol not being one of them), and getting my MBA along the way, I've decided that I want to work on the business side of wine.  However, getting the transition started has been rather difficult.  I wanted to reach out to see if you can provide any advice on how I can make the transition.

My ultimate goal is to be CFO of a winery but I understand I may have to take some intermediate steps before landing a finance role at a producer.  I live in New York City and job postings for companies in any part of the wine business seem to be few and far between.  And relocation most likely isn’t an option, although my wife has said she’d be willing to relocate if I land the right role in the right geography (i.e., northern California).  I’ve contacted the very few alumni from my business school who work in the industry and scheduled one informational interview so far.  I’m also considering sitting for Level 1 of the WSET certification so that I can add it to my resume.

I wanted to see if you have any additional information to offer, or if there’s anything you can recommend specific to my situation, such as types of companies I might not be considering, how to go about finding networking opportunities, or anything else I can do to make myself more attractive to potential employers.  I’d greatly appreciate any guidance you can provide.



I'm glad you found that post from 2010, and it is definitely time to put up a new take on getting into the wine business.  Reading my post from 2010, I think a lot of it is relevant for your situation.  First of all, finance experience translates well to a broad array of businesses, including wine.  Having your MBA, from a very prestigious east coast school, is also very impressive and gives you a great foundation in business management that many companies will find valuable.  So you have a strong footing to get this transition going.

As you mentioned, networking is key.  I'm glad you put out calls to fellow alumni.  That's a great first start in building your network.  And you've reached out to me, which is helpful for us to build a relationship and for you to gain more industry information.  Keep doing that with others.  I would recommend reaching out to finance people at some of the wineries you like, and see if they would be up for an informational interview.  Most likely it would be a phone interview, given that you are in New York City.  

You mentioned that you would relocate to Northern California.  What about looking at finance positions that are in smaller markets?  Sometimes there are more viable candidates in the epicenter of the wine business than there are in smaller geographies, and you could set yourself apart by bringing an MBA and business experience to an underserved location.  And some of the other markets outside of Napa have major players in the wine business including Oregon, Washington and Upstate New York.  

But perhaps your goal is also to work in the wine industry in Northern California.  There are bigger companies that have more finance and business management needs in the major winemaking areas.  They also are facing fierce competition from their neighbors for the same talent.  The salaries and compensation packages do tend to be better in the bigger winemaking regions, with Napa Valley leading the way (please see the Wine Business Monthly Annual Salary Survey for more information).  Also, larger companies tend to be more willing to bring in professionals from outside of the industry, partly because many industries are so closely related, especially in finance, and because they have more ability to train and develop employees than smaller companies do.

Now, while the product wineries make gets all of the attention, there are a lot of ancillary businesses that need finance professionals.  Vineyard management companies, equipment suppliers, software development companies, fulfillment operations and packaging suppliers all support the wine business.  Don't forget to look at positions with companies that sell products and services to the wine industry.

And with three-tier distribution still alive and kicking, most states have importers, distributors and brokers supporting wine suppliers efforts to sell their wine.  These companies also need finance people, and have locations nationwide.  New York City has many importers and distributors right in your neighborhood.  

I do encourage you to dip your toe in wine education.  Right now, your LinkedIn profile doesn't reflect any wine knowledge.  Getting a first level certificate from WSET or the Court of Master Sommeliers will be a badge you can put front and center on your LinkedIn profile, and on your resume.  As I've blogged about before, you must show some interest in wine in your job search communications and your resume needs to show your strengths.  

I hope this is helpful, and I look forward to staying in touch.  Keep me posted if you head out to Northern California!

Amy Gardner

Tuesday, September 3, 2019

WineTalent Classifieds: Director of Events and Hospitality

WineTalent is working with our client, Castello di Amorosa, on a Director of Events and Hospitality role.  The Director will be responsible for bringing in events to this phenomenal property and managing the events to ensure all guests have a world-class experience at the Castle.  

About Castello di Amorosa:  The property is an amazing and unique event venue in Calistoga.  The winery is an authentically-styled 13th century Tuscan castle winery.  The winery was voted the Best Tasting Room in the US this year by USA Today.  Events at the winery can be held for groups of 200 to 1000, ranging from social parties, corporate events, wine club get-togethers and industry meetings.  The property is vibrant and sophisticated, creating limitless opportunities to create memorable events for guests.

About the Job:  The Director of Events and Hospitality will be promoting the property as a premier venue for corporate and social events.  This person will be handling new business development with hospitality professionals as well as planning and managing memorable events for guests.  The Director will interact closely with industry contacts at a wide variety of businesses including destination management companies, caterers, corporate event planners, as well as resort and hotel event managers.  The ideal candidate will have a strong network of meeting professionals and a keen understanding of the needs and desires of the luxury resort guest.  The Director of Events and Hospitality will also work closely with primary guests to plan and execute world class events throughout the year.  This role manages a team of event professionals and ensures that events are carried out to the highest level of guest satisfaction. 

Requirements:  A successful Director of Events and Hospitality will have the following:
·       Bachelor’s degree in Hotel Management, Hospitality, Tourism, Recreation, Business or a closely related discipline.  Industry experience in lieu of a degree will also be considered.
·       Proven track record in event sales and business development within the hospitality, resort or related industry.
·       Excellent understanding of the Napa Valley and the venues for events in it.
·       Highly tuned eye for luxury.
·       Effortless ability to build rapport in person, on the telephone and through electronic communications. 
·       An ability to work with your team to create memorable and creative events for a wide range of guests.
·       Commitment to creating a strong team work culture within your department to ensure events are carried out to the highest level of customer satisfaction.
·       Ability to represent the winery and its affiliated companies throughout the hospitality and wine industry to continuously promote and support the resort. 
·       Dedicated and professional work habits with a desire to build business and support a luxury brand in Napa Valley.

Compensation and Benefits:
·       This is a full-time, salaried position.
·       Competitive compensation depending on experience including performance bonus, medical/dental insurance, paid vacation and 401(k).

About WineTalent:  WineTalent is a wine industry focused recruitment company.  We work closely with our clients and our job seekers to find the right fit of talents, experience and work environment.  All inquiries will be kept strictly confidential.

WineTalent:  The Right People for the Job

To Apply:  Email your resume to