Thursday, November 7, 2019

WineTalent Classifieds: Hospitality Coordinator in Santa Barbara AVA

WineTalent is working with our Santa Barbara client to find a Hospitality Coordinator.  

About the company:  Our client is an estate winery dedicated to crafting wines of
the highest distinction. The winery focuses on discovery,
excellence and quality. They have the extraordinary opportunity
to produce world-class Cabernet-based wines in keeping with the
luxury wineries of Bordeaux and Napa Valley. We are
looking for a Hospitality Coordinator to join the Direct to
Consumer Team on a full-time basis, Tuesday thru Saturdays. A
critical aspect of the role is delivering an exceptional visitor
experience, world- class customer service and superlative wine
education to guests at the estate.

About the Job Responsibilities:
• Welcome and engage guests by demonstrating the highest degree of genuinely friendly customer service standards.
• Educates and schedules members and perspective customers who are calling to coordinate appointments for private tasting experiences.
• Perform all aspects of private tasting
Provide members with a private tasting experience including tour and tasting, setup, restock wine, wipe down tables, bus and wash glasses, enter orders into POS system and fulfill onsite orders.
• Build long-lasting relationships with the Santa Barbara County wine community and wine industry, acting as a Brand Ambassador to promote the Estate.
• Understand POS program to process sales and shipping orders. Vin65 experience is a plus.
• Coordinate, support and attend winery offsite dinners and events. Some overnight travel required.

About the Requirements:
• Strong desire to provide superior customer service and cultivate client relationships.
• Strong attention to sales and administrative detail.
• Self-motivated with the ability to multi-task numerous projects at one-time.
• Outgoing, sales-oriented, engaging and energetic personality.
• WSET Level 1, preferred.
• Exemplary interpersonal communication skills.
• Ability to educate guests about wines in an engaging and relatable way.
• Experience and/or comfort with selling and promoting a luxury, premium priced wine

• Team player with enthusiastic outlook and creative mind.
• Previous tasting room, sales & hospitality or wine retail experience.
• Be 21 years of age or over.
• Work evenings, weekends and holidays.
• Lift 40 lbs repeatedly.
• Sit at a desk for long periods of time and stand for long periods of time.

 About WineTalent: WineTalent is a wine industry focused recruitment company. We work closely with our clients and our job seekers to find the right fit of talents, experience and work environment. All inquiries will be kept strictly confidential.

WineTalent: The Right People for the Job

Wine Label Design Survey Insights

The team over at Iron Design recently sent me this interesting infographic about Consumer Perceptions of Wine Label Design.  

Think about when you last purchased a bottle of wine. Maybe it was for a dinner party, a get-together with friends, or a night-in with the spouse. Let’s say you walked into the store with somewhat of a game plan; in search for a domestically grown red wine in the price range of $12-15. Now, what happens next? What guides us to pick up the 2 or 3 bottles that catch our eye? Better yet, what are the deciding factors that help make our decisions of which one to take home? Well, it turns out the answer is hiding in plain sight; wine labels. A survey from 2016 found nearly 80% of consumers say their wine purchases are based mostly on the label. So the question becomes: what is it about wine labels that help influence our purchase decision, and what are some things wineries can feature on their next label to cater to the wants and needs of wine shoppers?

These are the exact questions answered by a recent wine label design study conducted by Iron Design, a creative marketing and branding agency based in Ithaca, NY. They served up four distinctly different wine label designs to survey respondents and asked about their perceived taste, price, and purchase behavior based on the label alone. They also asked respondents to rank the importance of wine label components ranging from the vintage to whether the wine had a unique name. The results were interesting.  One finding that stood out to me was the how well the ‘Classic’ label performed (92%) on the ‘Would you purchase this wine?’ question, while only 58% of respondents said they would purchase the ‘Modern & Colorful’ label. Turns out the loud and colorful labels designed to turn heads are being outperformed by classic & elegant labels that consumers know (& seem to love). Take a look below at an infographic highlighting the rest of the discoveries from this wine label design study. Enjoy!