Thursday, May 20, 2010

Resumes and Winery Marketing--not that much different

Yes indeedy, wine industry recruiting is seasonal. Got a new slew of requirements to work on, and plenty of work to keep me busy.

As I slog through my resumes this morning, I noticed how some resumes tell a good story about someone's career, and others leave me wondering. When I started thinking about it, it reminded me about recent wine industry events I've attended. Several meetings have called attention to the need for wineries to tell a compelling story, and then weave that story through their marketing materials, their branding, and sometimes most importantly, into their label. When you see that dancing coyote on the bottle, it makes you wonder what the brand is about, and then you read the marketing material and have a sense of the winery. And if all gels, you buy the wine, often.

Looking at resumes I sometimes become that Cranky Recruiter. Please, not another objective statement to overlook. But when I see a great resume, I totally understand the person's career history and motivation for looking for a new job. I see their career progression, and possibly career tangents, but understand where they have been and where they want to go. That resume conveys their personal brand, and quickly tunes me into roles they would excel in.

Generic resumes leave me wondering what they really want to do, and why they are contacting me.

So take the time to weave that personal story into your resume. While there most likely won't be a crazy critter on your resume, your personality may just make me call you, often.

5 comments:

Jess @ Eat Drink and Be Merry! said...

Great point! I wonder if my resume tells a good enough story. I would love to send it your way and get some feedback ;) Let me know if this is possible!

Deidre Ann said...

Great site! I happened upon it while looking for ways to build a resume for an entry-level wine position.

I have been a physical therapist for 15 years. I recently took the WSET Advanced Certificate Exam, held a sales position at a wine shop (6 months while in school) and formed a monthly wine tasting club.

How do I transfer this onto a resume and make it attractive to potential employers?

Thanks,

Deidre

Amy said...

Jess, please do send along your resume for feedback.

Deidre Ann, I would put your wine experience at the top of your resume and give a brief description of what you have been doing at the jobs. I think you are making a good transition over.

Deidre Ann said...

Dear Amy,

Thanks for the comment. May I send you my resume for feedback?

Amy said...

Deidre Ann, yes, please do send along your resume.