WineTalent is a wine industry executive search firm run by Amy Gardner in Northern California. WineTalent provides job search assistance to wineries and winery talent throughout California. This blog will cover topics of job hunting, wine industry career opportunities, and career advice
Tuesday, August 18, 2020
WineTalent Classifieds: Estate Director for Luxury Santa Barbara Winery
WineTalent is working with our Santa Barbara Winery Client to find an Estate Director.
About the company: WineTalent’s client is a luxury estate winery producing highly sought-after wines from a highly regarded AVA. The winery has a stellar team including an estate Vineyard Manager, Winemaker and a world-renowned consulting winemaker. Join the team in an important role that is integral to the success of the winery.
About the opportunity: WineTalent is seeking an Estate Director to oversee the sales and marketing of the business to increase the brand awareness with consumers and trade professionals.
Provide day-to-day and longer-term general management leadership to the business.
Lead the sales and marketing activities to position the brand in the luxury product arena.
Accountable for winery's revenue, expenses and profitability.
Oversee marketing initiatives to ensure increased customer engagement including winery visits, wine club membership and wine purchases.
Manage wholesale sales including strategic initiatives.
Emphasize direct trade selling with all staff.
Manage outsourced consultants in digital, social marketing and content development.
Create routine and specific reporting to keep ownership engaged with business developments and performance.
Ensure sales and marketing plans match production levels and budgeted revenue generation.
Consistently deliver high touch consumer engagement across all channels.
Management of human and financial resources.
What the Job Requires:
Senior level management experience in a wine focused business.
At least 3 years of winery experience in a management, hospitality, and marketing role.
Bachelor's degree in Business, Finance, Communications, Marketing or related is strongly preferred. Work history in lieu of a degree will also be considered.
Extensive wine business experience to create successful plans, budgets, forecasts and initiatives for the winery.
Thorough understanding of DTC and wholesale sales channels.
Strong communication skills.
Proven personnel management to ensure collaborative team environment.