Tuesday, August 18, 2020

WineTalent Classifieds: Estate Director for Luxury Santa Barbara Winery

 WineTalent is working with our Santa Barbara Winery Client to find an Estate Director.

About the company: WineTalent’s client is a luxury estate winery producing highly sought-after wines from a highly regarded AVA. The winery has a stellar team including an estate Vineyard Manager, Winemaker and a world-renowned consulting winemaker. Join the team in an important role that is integral to the success of the winery. 

About the opportunity: WineTalent is seeking an Estate Director to oversee the sales and marketing of the business to increase the brand awareness with consumers and trade professionals.


  • Provide day-to-day and longer-term general management leadership to the business.
  • Lead the sales and marketing activities to position the brand in the luxury product arena.
  • Accountable for winery's revenue, expenses and profitability.
  • Oversee marketing initiatives to ensure increased customer engagement including winery visits, wine club membership and wine purchases.
  • Manage wholesale sales including strategic initiatives.
  • Emphasize direct trade selling with all staff.
  • Manage outsourced consultants in digital, social marketing and content development.
  • Create routine and specific reporting to keep ownership engaged with business developments and performance.
  • Ensure sales and marketing plans match production levels and budgeted revenue generation.
  • Consistently deliver high touch consumer engagement across all channels.
  • Management of human and financial resources.

What the Job Requires:

  • Senior level management experience in a wine focused business.
  • At least 3 years of winery experience in a management, hospitality, and marketing role.
  • Bachelor's degree in Business, Finance, Communications, Marketing or related is strongly preferred. Work history in lieu of a degree will also be considered.
  • Extensive wine business experience to create successful plans, budgets, forecasts and initiatives for the winery.
  • Thorough understanding of DTC and wholesale sales channels.
  • Strong communication skills.
  • Proven personnel management to ensure collaborative team environment.
  • Luxury product and/or lifestyle marketing experience.

About WineTalent: WineTalent is a wine industry focused recruitment company. We work closely with our clients and our job seekers to find the right fit of talents, experience and work environment.

WineTalent: The Right People for the Job

All inquiries will be kept strictly confidential

To apply please email your resume to amy@winetalent.net   

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