Thursday, June 7, 2007

Why I Chose to Focus on the Wine Industry: Life of a Wine Recruiter

Last night my husband and I had a wonderful evening at Tra Vigne in St. Helena at the Wine Spectator's Bring Your Own Magnum party. The staff at Wine Spectator pulled out all the stops to host a wonderful party with great food, shared wines and dancing.

As a newbie to the event, I didn't know what to expect. Driving up to the event we saw the big tents and scores of people walking in--most with a magnum slung under their arms. Searching for parking up and down the area, we finally made our way to the event. Seeing lots of familar faces, we waded through the sea of people to stop in at the appettizer tables, to grab a taste of various wines at the pouring tables, to eat a great dinner and to dance the night away.

Sitting down with some industry greats, my husband and I enjoyed a wonderful evening meeting winery owners, converts to the way of the vine, and the talent that makes exceptional wine. Talking with some veterans brought home to me why I decided to focus on the wine world.

In my past life I worked with all types of technical companies; pharmaceutical, biotechnology, engineering, semiconductor, software design, website development, aerospace, hospitals and of course wineries. I enjoyed interacting with all of the industries, but always felt that winery personnel were much more personable. Sales calls were never high pressured meetings, but conversations where we got to know each other. Topics ranged from the personnel they needed to travel, food, art and countless other topics. My personal life was not an issue with winery insiders, but just another facet of me. Meetings were chances to catch up on business and each other's lives.

Another big reason I chose the wine world was that the clients I enjoyed working with the most also had a true passion for what they were doing. This included the young lab technician who wanted to find out as much as she could about how wine was made, all the way to the self made millionaire who spoke eloquently about his choice to start up a winery and the enjoyment he took in the hard work that is required to make great wine.

And although it gets blurred in the romance of wine--wine is an agricultural product, tightly tied to how the season shapes up and how the fruit is handled through the production process. For this reason most winery personnel have a close relation to the growing cycle, making them very "down to earth". They don't get caught up on small things, but are looking at the bigger picture. If this year doesn't shape up the way they want, there's always hope for next year. And vice versa, if this year was exceptional, most times they realize their luck and prepare for potential problems next year.

Working with these professionals makes my business a pleasure, and one I will stay in forever.


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Anonymous said...

I think you are an excellent writer and an awesome inspiration! I enjoy reading your blogs.

Amy said...

Steve, Thanks for the positive feedback. Keep checking in on my blog--I hope it is helpful. Amy