Tuesday, January 29, 2008

Unified Wine and Grape Symposium

Tomorrow I'll be attending the annual wine industry meeting that is held here in Sacramento. The meeting is always very informative about the state of the industry, the status of different winegrowing areas and varietals, forecasts, and the winery of the year. I've been going to Unified for over 10 years now, and it's always a great time to connect with old colleagues and gives me a chance to meet new faces.

This year I am interested to see what the wine industry's take on the economy is. Litening to the news it seems that everyone has jumped on the recession bandwagon. Back in 2000 and 2001 I worked not only in the wine industry but also in IT. All of my IT clients were scaling hiring back and planning on a long slow recovery. Talking to my winery clients they were almost unaware that the tech sector had suffered a setback, and didn't think it would greatly affect them. But soon the auctions weren't bringing in the dot com dollars of years past, and people were spending less of their money on dining out and on wine. So, what will Unified have to say about the economy tomorrow? I'll let you know.

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