Several months back the SacBee's Jim Downing ran a story on the true costs of producing wine. Take a look at the link for the full article: Full Bouquet on wine costs
The article gives a full run-down of what the true costs are for a bottle of wine from Lodi, Mendocino and Napa. If you've ever wondered why that Napa Cab costs you $80--take a look. Oh, and next time you pick up a bottle of Two Buck Chuck, you might notice that all costs are closely watched, allowing the company to maximize their profit for a seemingly cheap wine.
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