Long Meadow Ranch is a family-owned agricultural enterprise producing grapes and wine, olives and olive oil, grass-fed beef and lamb, fruits, vegetables, and eggs in the Napa Valley, Anderson Valley and Marin County. The many-faceted operation includes the 650-acre LMR Mayacamas Estate home ranch located in the Mayacamas Mountains above Rutherford and the 90-acre LMR Rutherford Estate, located on the Rutherford Bench, and, in Mendocino County, the 145-acre LMR Anderson Valley Estate. The Long Meadow Ranch operations also include an acclaimed farm-to-table restaurant, a general store and wine tasting bar in the historic Logan-Ives House, an outdoor cafe, a farmer's market, working garden and a variety of unique event spaces all located at Farmstead at Long Meadow Ranch.
Long Meadow Ranch has an exciting opportunity in the company for a Marketing Coordinator. The Marketing Coordinator will be responsible for the continuity of messaging for Long Meadow Ranch in consumer, trade and media channels. The Marketing Coordinator will be working with all of Long Meadow Ranch’s businesses to create and build a unique identity for the company and communicate that out to the public. This position will report to the Creative Services Manager and will work closely with managers in all parts of the company.
Responsibilities
Develop creative content (including seasonal & brand milestones) and manage social media to maximize brand engagement
Research audience preferences and discover current trends
Work closely with digital marketing agencies to build engaging campaigns across social platforms
Collaborate in creating engaging text, image and video content
Design posts to sustain readers’ curiosity and create buzz around new products
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Facilitate online conversations with customers and respond to queries
Review, analyze and report weekly social performance metrics
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Maintain social media accounts’ layout
Suggest new ways to attract prospective customers, like promotions and competitions
Support and attend consumer and trade sales and marketing events
Collaborate on marketing event development and execution (Guest Chefs, Summer Concerts, etc.)
Assist on email marketing calendar development
Collaborate with team members to develop artisanal voices alongside brand
Work to unify the customer facing view of LMR business units as one
Protect LMR brand reputation and ensure public views the organization favorably
Actively engage LMR team members to stay up to date on business activity
Maintain image library
Maintain website updates
Maintain consumer & trade facing profiles, including event postings (internal calendars, Visit Napa Valley, NVV, Syndical, etc.)
Monitor all @ mentions, likes, comments, geo tags, # in posts and engage with and share with team
Utilize and manage third party tools such as later and hootsuite
Support customer service communications and reply messaging with appropriate cross departmental managers
Collect and compile all details for new product category including photos and build content (tech sheets)
Assist with in-house design projects
Assist with wine review submissions
Collaborate on weekly marketing meetings with LMR team and weekly Status with Creative Services Manager
Assist in the day-to-day creation, testing and execution of email campaigns
Support the management of the email marketing workflow and master calendar
QA email campaigns to ensure copy, content, and links are error-proof for customer consumption
Build audience lists and segment customer base for different campaign pathways
Assist in tracking key metrics, analyzing findings and recommending courses of action
General administrative duties and other tasks as assigned
Education, Experience and Required Skills
Bachelor’s degree in Communications, Marketing, English or closely related discipline
At least 2 years of experience in marketing and communications in the lifestyle, restaurant, resort, hotel, travel or winery industry
Strong computer proficiency with graphic design experience and Microsoft Office and Google Documents. Understanding of working collaboratively with staff members locally and remotely, on-line and off-line
Detail-oriented work habits and strong organization skills required
Excellent written and verbal communication skills
Able to lift 40+ lbs.
Valid driver’s license and maintain a safe driving record
A pre-employment background check is required
Compensation and Benefits
This is a full-time, hourly position.
Competitive compensation depending on experience plus benefits including medical/dental insurance, paid vacation and 401(k)
All inquiries will be kept strictly confidential. Click here to apply.
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