Getting into the Wine Industry: 2019 Redux

The most popular post on my blog is Getting into the Wine Industry that I posted back at the end of 2010.  With over 9,000 views of that post, I've gotten a great response over the years, and also have learned about a lot of successful transitions into the wine biz that the post facilitated.  Recently, a finance professional reached out to get a bit more personalized information on that.  Here's his query, along with my answer for today's job market.

Hi Amy,

I hope this note finds you well.  After spending 15 years in finance across various industries (wine/alcohol not being one of them), and getting my MBA along the way, I've decided that I want to work on the business side of wine.  However, getting the transition started has been rather difficult.  I wanted to reach out to see if you can provide any advice on how I can make the transition.

My ultimate goal is to be CFO of a winery but I understand I may have to take some intermediate steps before landing a finance role at a producer.  I live in New York City and job postings for companies in any part of the wine business seem to be few and far between.  And relocation most likely isn’t an option, although my wife has said she’d be willing to relocate if I land the right role in the right geography (i.e., northern California).  I’ve contacted the very few alumni from my business school who work in the industry and scheduled one informational interview so far.  I’m also considering sitting for Level 1 of the WSET certification so that I can add it to my resume.

I wanted to see if you have any additional information to offer, or if there’s anything you can recommend specific to my situation, such as types of companies I might not be considering, how to go about finding networking opportunities, or anything else I can do to make myself more attractive to potential employers.  I’d greatly appreciate any guidance you can provide.

Sincerely,

NYC MBA

Dear NYC MBA,

I'm glad you found that post from 2010, and it is definitely time to put up a new take on getting into the wine business.  Reading my post from 2010, I think a lot of it is relevant for your situation.  First of all, finance experience translates well to a broad array of businesses, including wine.  Having your MBA, from a very prestigious east coast school, is also very impressive and gives you a great foundation in business management that many companies will find valuable.  So you have a strong footing to get this transition going.

As you mentioned, networking is key.  I'm glad you put out calls to fellow alumni.  That's a great first start in building your network.  And you've reached out to me, which is helpful for us to build a relationship and for you to gain more industry information.  Keep doing that with others.  I would recommend reaching out to finance people at some of the wineries you like, and see if they would be up for an informational interview.  Most likely it would be a phone interview, given that you are in New York City.  

You mentioned that you would relocate to Northern California.  What about looking at finance positions that are in smaller markets?  Sometimes there are more viable candidates in the epicenter of the wine business than there are in smaller geographies, and you could set yourself apart by bringing an MBA and business experience to an underserved location.  And some of the other markets outside of Napa have major players in the wine business including Oregon, Washington and Upstate New York.  

But perhaps your goal is also to work in the wine industry in Northern California.  There are bigger companies that have more finance and business management needs in the major winemaking areas.  They also are facing fierce competition from their neighbors for the same talent.  The salaries and compensation packages do tend to be better in the bigger winemaking regions, with Napa Valley leading the way (please see the Wine Business Monthly Annual Salary Survey for more information).  Also, larger companies tend to be more willing to bring in professionals from outside of the industry, partly because many industries are so closely related, especially in finance, and because they have more ability to train and develop employees than smaller companies do.

Now, while the product wineries make gets all of the attention, there are a lot of ancillary businesses that need finance professionals.  Vineyard management companies, equipment suppliers, software development companies, fulfillment operations and packaging suppliers all support the wine business.  Don't forget to look at positions with companies that sell products and services to the wine industry.

And with three-tier distribution still alive and kicking, most states have importers, distributors and brokers supporting wine suppliers efforts to sell their wine.  These companies also need finance people, and have locations nationwide.  New York City has many importers and distributors right in your neighborhood.  

I do encourage you to dip your toe in wine education.  Right now, your LinkedIn profile doesn't reflect any wine knowledge.  Getting a first level certificate from WSET or the Court of Master Sommeliers will be a badge you can put front and center on your LinkedIn profile, and on your resume.  As I've blogged about before, you must show some interest in wine in your job search communications and your resume needs to show your strengths.  

I hope this is helpful, and I look forward to staying in touch.  Keep me posted if you head out to Northern California!

Sincerely,

Amy Gardner

WineTalent

Happy New Year: Make Getting that New Job a Reality with WineTalent

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Current Recruitments Include:  

• Farmstead at Long Meadow Ranch Restaurant General Manager
• Accounting Manager
• Financial Analyst
• Winery Ambassador:  Luxury Portfolio
• Midwest Sales Manager
• National Accounts Sales Manager

Less Cranky Recruiter: Must Have Wine Experience

Back to my usual self, and have gotten through my inbox now. For anyone who is looking to make the change into the wine industry, please continue to make your plans, and send me those resumes. I am happy to help with feedback, and hope my last post simply shines light on your need to make your resume relevant to the reader. I think I'll keep that last post up, FYI.

Getting into the Wine Industry

I frequently get inquiries from interested career changers about the best way to go about getting into the wine industry. Recently, an inquiry came in that I thought would be helpful for many of my readers, so I am publishing it along with my advice. As I always say, confidentiality is very important to me, so the following message has been edited of personal information. Hope this is helpful.

Amy,

I hope this email finds you well.

I currently work in public accounting for a large international accounting firm in the Midwest, I am a licensed CPA here. However, my love for wine is stronger than my love for public accounting, I have no plans to stay with public accounting forever and plan on making a career change within the next few years. When I'm ready for a career change, I would like to switch gears and start a long-term career in the wine industry. Whether it's an accounting role or not, I have no preference.

Having said that, my question for you is, what would you recommend that I do (keeping in mind I'm in the Midwest, there are few wineries here!) to gain the experience I would need to begin a career in the wine industry?

Kindest regards,

Interested Career Changer

Dear Interested Career Changer:

Thank you for the message. I understand your interest to make the change into the wine industry, and hope to give you some guidance. I think first of all you want to look at your strengths. Having your CPA is very important, and transferable to many industries. Accounting is something all companies need, and allows you several options within the wine industry. You are also working now, which means you can tailor your search to your time-line, and also pick up some knowledge if necessary while you are gainfully employed.

As you mentioned, you aren't working in the wine industry now, and that you are not located in a winery dense area. I would say these are your weaknesses at this point. But they can be overcome. Knowing a strength of yours is that you are presently working, we're going to think about options that you can do while working, located in the Midwest.

First of all, you are making the right steps by getting in touch with people in the industry. Asking those who know is very helpful, and something not everyone does. So ask several contacts in the wine industry about their thoughts on how to make the transition. You will get different insights, and build your wine network.

Next I would recommend learning as much as you can about wine. This includes wine tasting--the fun part for many, as well as getting a fundamental understanding of how grapes are grown, how wine is made and how it is marketed and sold. I think it is also important to look at the business side of wine, including the specific legal requirements for alcoholic beverage production, distribution and sales. With your finance background, a good understanding of these items will be very helpful in making the transition.

I also think becoming familiar with the business aspects of wine is important. Several universities offer extension courses in wine business and could be very helpful for your transition. Liz Thach, a Sonoma State University professor recently co-authored a book titled How to Launch Your Wine Career which could give you some great insights as well.

You might look at wine related industries that have locations in your area. These could include distributors that handle wine sales within your state. These companies are run just like all businesses, and need accounting professionals. And this could be a great bridge position to gain wine industry experience. Also, look into accounting firms that have beverage clients, which may include restaurants, bars, distributors and importers. Working within one of these firms may allow you exposure to the wine and spirits industries.

You mention that there are not many wineries in your area, but I am sure there are a few. And there also are plenty of retailers in your area that sell wine. I know it may sound silly, but get to know the people at your local wine shops. They are a fount of knowledge, and interact with people in the local wine industry daily. They also frequently offer wine education courses and winemaker dinners, all of which give you first hand information about the world of wine. And with wineries being in every state of the union now, I am sure there is a winery near you. Get out and find out who is in the wine industry in your area, and learn as much as you can. You might be surprised to find they need someone to look at their books from time to time. Great opportunity to get into the wine industry.

Hope this is helpful. Good Luck with your goal, and Happy New Year!

Sincerely,

Amy Gardner

WineTalent

www.winetalent.net